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1
Build a lifestyle brand that empowers customers by simplifying their lives through sustainable, versatile goods.
2
Produce apparel, skincare, jewelry, and art through small-batch, fairly paid manufacturing (US-based) & ethical suppliers, focusing on traceability & transparency
3
Build a community & educate consumers on the negative environmental & economic impacts of fashion consumption & purchasing behaviors through blog, newsletter, social media. Promote sustainability & diversity, change, fair practices, & inclusion through community & donations/collaboration with non-profits.